Super Saturday (12/23) 超级星期六（12月23日）

Super Saturday (12/23)

超级星期六（12月23日）

Super Saturday or Panic Saturday is the last Saturday before Christmas, a major day of revenue for American retailers, marking the end of the shopping season. Super Saturday targets last-minute shoppers. To compete with each other, stores offer significant discounts and extend store hours in an attempt to attract customers and drive impulse buying.
超级星期六是圣诞节前的最后一个星期六，对美国零售商来说，这一天是创收的重要日子，标志着购物季即将结束。超级星期六针对的是最后一批购物者。商家们为了彼此竞争，会推出大幅折扣并延长营业时间，从而吸引消费者，鼓励冲动消费。

Due to Super Saturday's proximity to Christmas, shoppers are typically reluctant to venture online for deals, as purchases may not be able to arrive in time for the holiday. However, this is not always the case. If customers are unable to gain access to the stores, like what happened during the North American blizzard of 2009, customers who have little time left to buy their gifts may be forced online.
由于超级星期六接近圣诞节，顾客们通常不愿意冒险网购，因为购买的商品可能无法在圣诞节按时抵达。但有时候也不一定。如果顾客无法去商店购物，比如像2009年北美暴雪那样，没有时间买礼物的顾客可能被迫网购。

Christmas Eve & Christmas Day (12/24-12/25)
平安夜和圣诞节（12月24日-25日）

These days are, obviously, low shopping days. That’s because most people in Western countries are not online or in shops, but instead spending time with their family and friends.
很显然，这两天购物的人较少。因为大部分西方国家的人这时不会上网或逛街，而是花时间陪伴家人朋友。

However, when it comes to ecommerce, the whole world is retailers’ market. In many countries, November is no more significant than December. In many Western countries, there’s also Boxing Day (the 26th) which is an opportunity to buy end-of-season items.
然而，在电商领域，整个世界都是零售商的市场。在许多国家，11月并不比12月更重要。很多西方国家还有节礼日（12月26日），这也是购买季末商品的机会。

英文来源：omnisend.com, Wikipedia
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